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The Society of Folk Dance Historians (SFDH)

RCA Victor

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His Master's Voice

BACKGROUND

Information: Producers of sound recordings.

In 1929, the Radio Corporation of America (RCA) purchased the Victor Talking Machine Company, then the world's largest manufacturer of phonographs (including the famous "Victrola") and phonograph records (in British English, "gramophone records"). The company then became RCA Victor (and later RCA Records).

In 1968, the RCA Corporation modernized its image with what was then a new futuristic-looking logo (the letters RCA in block modernized form), replacing the old lightning bolt logo, and the virtual retirement of both the Victor and Nipper/His Master's Voice trademarks.

Its name is derived from the initials of its defunct parent company, the Radio Corporation of America (RCA). It is the second oldest record label in American history, after sister label Columbia Records.


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